With the development of stationery industry in recent two years, we can clearly feel that the domestic stationery industry has changed from focusing on export to paying equal attention to both domestic and foreign markets. More and more stationery enterprises are also calling for brands. Only famous brand products can step out of the mire of vicious competition and open up the road of creative stationery. In fact, the construction of stationery brand is also to enhance the added value of stationery products.

The added value of stationery brand can be said to be the intangible assets of the brand, which mainly refers to the value-added of related products brought by the popularity and reputation of the brand. In the past, stationery manufacturers mostly do stationery OEM production, and stationery export is their main sales direction. Now, with the increase of production costs, the appreciation of currency and the transfer of order production areas, more and more stationery manufacturers turn to the domestic market, which also increases their attention to stationery brands.

In such an increasingly conscious market, the establishment of brand image is particularly important. Enterprises attach importance to the shaping of brand image, not only to let consumers know the brand, but also to let consumers understand the brand, the grade and quality of the brand products. The enterprise culture construction, product creativity and enterprise service are the embodiment of brand added value.

Although stationery products are fast consumable, service is still very important to consumers in stationery business. Good service is not only to guide consumers to buy and eliminate their doubts. During the after-sales period, any feedback from consumers should be followed up in time. After all, from the perspective of social development, service will also become the focus of any enterprise. When product quality and technical support are difficult to be low, service level becomes a powerful weapon for major enterprises to compete for the market.